Massage Robot Could Fill a Gap in the Wellness Industry - Thomas Insights

[Ben Munson]

There simply aren’t enough massage therapists in this country to keep up with demand. Many consumers who might be interested in massage therapy may be deterred by the often high prices and difficulty in scheduling. This problem may have just met its robotic solution.

Aescape has begun deploying its fully automated massage robot, not in the hopes of replacing human therapists, but to help the industry claim some of the estimated $4 billion in annual revenue it’s currently leaving on the table due to staffing shortages at spas and resorts.

The company’s robot includes two arms with orbs made from a soft foam material. They work on a person’s knots and other trouble spots, but only after sensors make a 3D map of the body and a customized plan for each patient. While lying face down, customers are able to access a touch screen below the massage table that allows for adjustments to pressure, position, and music.

According to the New York Post, the machines have begun popping up around New York City, where they are offering a 30-minute massage for around $60. For now, Aescape owns and licenses out the robots for about $250 per day to spas and gyms. Down the road, the company envisions its robots setting up shop in sports arenas, offices, and people’s homes.

Aescape’s robotic massage pitch has already attracted financial backing. Earlier this year, the company raised $30 million in Series A funding led by several investment firms and individuals, including NBA All-Star Kevin Love. Founder and CEO Eric Litman told the Post that his company’s technology is a little bit ahead of the curve in terms of autonomous robots purposely touching people. However, recent developments suggest that investors and customers may be warming to the idea of a robot masseuse.