Money Question
On Today, at 9:04am, Intuitouch wrote:
I did this because I found many people have no idea about how to assemble or use massage sessions to improve how they feel.
Intuitouch, would you explain what you mean by assembling?
Sure, I'll give it a try.
![Smile :) :)](/styles/default/xenforo/ani/smile.gif)
What I have found is for many people the idea of getting a massage is a one time a year thing. Usually a treat they give to themselves or maybe someone buys one for them as a gift. When they walk in most times they don't know what outcome they are looking for other than to feel more relaxed.
Generally these people have a fairly limited picture in their heads about what they think massage is or can do for them. They don't know that they can come in have just their feet worked on or just their neck and shoulders worked on or that a practitioner can do a massage and integrate cranial sacral therapy into it.
In order to create more awareness for my potential clients I created a brochure that lists 12 different packages or ways to use massage. I did this as a way to introduce the concept to the client that there are different ways to assemble sessions to acheive a specific outcome. They might have heard of hot stone massage or lomi lomi or swedish but so what, they don't know if it's gonna hurt or burn or leave them feeling sublime. I try to explain the sublime part in fun and interesting ways that captivate their attention.
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Some examples of packages listed in my brochure:
Simply Amazing Scalp Massage!
"Incredibly Divine"
Once a Month ~ $440.00/year
Once Every Other Month ~ $220.00/year
A skillful and practiced touch focused for 30 Minutes entirely on your Head and Shoulders!
Complete, Undivided Attention.
Once a Month...
"Rest 'N Relax"
One Hour a Month! ~ $780.00
Enjoy an extraordinary massage once a month throughout the year with an extra hour thrown in on your birthday!!!
...Just for You!
"Simply Sublime"
Unlimited Massage!!
1 Year ~ $4,500.00 per person
Unlimited Massage!!
Transcend the Ordinary!
"Ridiculously Relaxed"
A Two Hour Session ~ $140.00
Completely bliss out while experiencing the glorius feeling of unparalleled peace through a combination of Intuitive Touch and CranioSacral Therapy.
You won't want to drive home afterwards!
The Ultimate Answer for Tired Tootsies!
"Just for Feet"
4 Thirty Minute Sessions ~ $160.00
Luxuriously rich peppermint cream thoroughly rubbed into tired overworked piggies!! Oh My!!
What's not to love about this one?
"The New Sheet" Package
As a massage therapist I'm always in need of good sheets. Bring in a set of 100% cotton sheets and I will take $5 (twin) or $10 (full) off your massage session.
Restrictions: One set per session. Sheets must be in excellent condition. I reserve the right to refuse sheets. No King or Queen sized sets accepted. You must mention this package when scheduling your appt.
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I'm sure many people are thinking, oh sure, unlimited massage. Whose gonna pay $4,500 for that? or $780 for once a month massage? Well, surprisingly enough I sold the $780 package at Christmas. IMO, it is only a matter of time that someone will show interest in the unlimited package. My feeling is that until someone knew that was available they didn't know they could buy it.
FWIW, I don't try to sell the majority of these packages. I use them as a marketing tool to sell either my prepaid package of six 1 hour sessions that I call the "Great Escape" or "The Massage Club" which is 4 consecutive weeks of 1 hour sessions per week. These two programs are my best deals and are the best sellers. Generally, once I get someone to come in on a regular basis they "re-up" themselves when that package comes to an end.
Let me know if that answered your question.
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![Smile :) :)](/styles/default/xenforo/ani/smile.gif)
D Have I mentioned that I have a Business Degree with a specialty in marketing?
![Big Grin :D :D](/styles/default/xenforo/ani/big-grin-jump.gif)
I love marketing!!! ;D I like to create excitement and have fun. ;D The "New Sheet" Package was just a fun thing to put on the brochure and see if anyone would do it.
![Big Grin :D :D](/styles/default/xenforo/ani/big-grin-jump.gif)
)))