Nature's Truth expands aromatherapy offerings - Drug Store News

[MassageNews]

RONKONKOMA, N.Y. — Nature’s Truth, a wholesale division of Piping Rock Health Products, recently announced that it had expanded its aromatherapy line, adding 15 new products, which more than doubles its initial offerings.

“We have identified a demand in the market place for these items though our customer data and have taken a big stance to get out in front of this trend,” Nature’s Truth SVP sales and marketing Kimberly Vigliante said. “Our goal is to be the premier provider of aromatherapy in wellness products that consumers can depend on to offer the latest innovations to meet their growing needs.”

The new selection includes pure essential and carrier oils, as well as blends and roll-on applicators that can be used on the go. Some of the new blends include such varieties as Good Nite, Energy, Balance and Happiness.

“With these innovative new additions to Nature’s Truth, we are looking to stay at the forefront of this industry. We will continue to expand the line based on consumer demand,” Vigliante said. “By offering unique specialty blends and new delivery modalities consumers are looking for, we will help fuel this growth by putting our customer’s needs first and keeping in line with the brand’s commitment to staying current on the latest wellness trends and ahead of the ones we see growing in the future.”