I appreciate your thoughts, but there is more to consider.
They're still providing a space in their home, as well as providing amenities. Along with the time dealing with a ton of texts, mainly from clients that are just beating around the bush, with hardly any intent on visiting them. I haven't met an independent yet that doesn't tire of that. Two regulars that I know figure they spend two hours of communication for every hour of massage.
I would think ten or twenty bucks one way or the other is not a deciding factor, especially if the style of massage is appealing to you. Anyway, we live in a free market economy, and we all have our price points to satisfy