Private Label Product Market Study

[UrbanPhotos]

LMTs

Our company, Red Lime Products Inc., a private label personal care product distributor is exploring the possibilities of creating and distributing private label massage products to independent LMTs. We would like to get your feed back as to what personal care massage products you like to use in your practice and how appealing it would be to market your very own private label products to your clients.

Red Lime began its operation with 5 indoor tanning formulas that have been given many accolades from our client base for product quality, ease in getting started, adaptability, and no minimum order requirements. Please visit our web site http://www.redlimeproducts.com to see how we market private label indoor tanning lotions.

We have the intention to explore other personal care private label opportunities geared to independent retailers and believe your industry is one that would benefit by offering private label products.

Why private label? Why not! The primary reason is simple. Profit potential! Service industries like indoor tanning and LMTs can increase their bottom line by offering products specifically geared to their client base. By offering private label products to your clients, you not only build your brand recognition but client loyalty. How? Well it's simple; your clients can not get your products from anyone else but you.

Again, this message is intended as a market research study into our potential venture into offering private label products to your industry. Please let me know what products you would like to see offered by Red Lime and any feed back you would like to provide us would be most appreciated!

Thanks,

Tom

 

[Danran]

I bet if you can find something like this, Biolage Exfoliant - Searching... -- you'll have at least a few people interested.

Once upon a time, there was a company called Biolage.

They made great hair products, and decided to expand to spa products as well.

They made the best exfoliant I have ever used...a soft grey paste in a wide mouth jar, constituted primarily of volcanic ash (probably an inspired use for the huge cloud that Mt. St. Helen blew all over WA) in a very creamy soap base. Warmed with a small amount of water, it worked up on the skin with luscious consistancy, leaving the skin so baby soft that we had to fight to keep our supplies from being appropriated by all the other body services at the salon.

No gritty salt to slide off client skin and crunch around on the floor as you made your way around the table. It showered off in silk waves and made the client feel reborn!

Sometimes I was loathe to pressure product sales on very relaxed clients... on top of tx's that already cost hundreds (like overworked Moms whose children crunched open their piggy banks to give her a special day)

... but this stuff sold itself!

Then one day I moved across country.

I found out in the interim that Matrix had swallowed up the Biolage line. The hair products survived.

The spa products disappeared. I wrote to Matrix and inquired about them, but no reply.

Has anyone a clue what happened to that line? Is it...*gulp*...gone for good? Did some other company buy it?

Most important...has anyone run across a comparable product?

Sending out a thousand :-* to anyone who knows.

If this is a dead end, I'm going to make my own from the jar of ash my Dad in law collected from his roof a few decades ago and gave me for a souvenir, then I'm headed a few miles from here with a BIG bucket! ;D

Thanks!

Gina

 

[Drunk Chicken]

This is very interesting! (So is the Biolage Exfoliant, I'll be watching for news on that!) I do massage therapy only, and use only safe, all natural oils and lotions. I have at times mixed my own products and do enjoy that, but I do not have the time nor space required to do it all myself, so I generally stick with single ingredient products. I'll be watching to see what you come up with!

My advice is to just avoid the chemical additives. Many of us are the "alternative medicine types" and just will not use chemically enhanced products all day every day. Others of us have chemical sensitivities and become severely allergic after very few exposures. I happen to fall into both categories.

 

[Ponz]

Thanks for the feedback keep it coming!

Thanks for the feedback!

We are hearing that a lot of LMTs do make their own products. If anyone would like to send me some small samples or ingredients lists we can look into mass producing it or even help you wholesale market it yourself to other LMTs. We specialize in creating and marketing private label products that are branded with your name or your company name. If you think you have something marketable we would be happy to explore your ideas with you!

I could also use an idea for retail/wholesale product size. I understand that products that you use in your own practice are usually in 64oz or 128oz jugs. If you were going to market massage oils/products to your clients what size(s) would you like to offer them?

Also, the "all natural" hypo-allergenic demand is something that I'm hearing a lot. For these products, do you add essential oils to enhance the fragrance or would fragrance free be more appealing?

Thanks again!

Tom

 

[drhnk07]

red lime,

Were you able to read that whole thread on the biolage? Will your company be able to make something like this?

I'd really like to know!

 

[rachel c]

Red Lime -

My preference is the 64 ounce jugs for myself, for space issues and for the ability to have a few different products on hand so that I can use something different from day to day.

I scent my products with essential oils, and I think I would prefer to buy unscented. The reason is the same as above - I like to have one 8 ounce bottle of almond oil unscented, one with lavender, one with something else...I love variety! I also want to give my client the choice of scented or unscented; a large number will choose unscented. I do tend to come up short on 8 ounce pump bottles - especially with pumps that work well - and would love to find those available at a bulk rate price along with my larger jugs of oils.

I think for sales, 8 and 16 ounce sizes would work best. I do have one lotion in particular that I love to make and use, and my clients really enjoy. I would consider sending you a sample w/ingredients list - just let me know how that is done. I do wish to protect my own recipe.

One natural product to avoid is aloe!! Since it has become so popular that it is put in *everything* including our toilet paper, I am finding quite a few people have developed an allergy to it. Our society has been over-exposed, and too much of even a good thing is a problem. I'm allergic to the point that if aloe touches a rashy place on my skin, within 5 minutes I will have an open, oozing wound.

 

[CLYDE55]

Biolage Exfoliant - Searching...

Texas gal

I did read the whole post, and yes it would be something that we could explore. However, we are currently "just exploring" massage products, i.e. oils, creams, etc. We have the intention of expanding our private label lines into hair care and spa products in the future. However since each of these new markets have so many different sku's we will have to postpone until we have market demand and the ability to provide the multiple products for private label.

We started Red Lime just under a year ago and so far we have been well received in the indoor tanning private label market. One of the main reasons is this: tanning salon owners market national brand lotions that customers can now buy online or in beauty supply shops at a fraction of the salon retail price. Private labeling is helping them reduce this profit gouging effect. The other main reason salon owners like the idea of private label is image and client retention. If they can enhance their brand image they can build a more loyal client base that can't get their products anywhere else.

So far, I'm finding that the massage industry has not yet found a real need to enhance revenue by offering products for resale. If I can get enough interest in private label massage product offerings we will do it, otherwise we are on to hair care and then spa products. We know these two have the same problems as tanning salons with "diversion". Keep checking our site; hopefully one day soon we will have an ash based exfoliant to offer with our spa line.

Thanks for the feedback!

Tom

 

[Pompal 09.]

Sharon,

Thanks for the info! Do you think you would have a resale market for these products, or do you think it would just be something that you would use exclusively during your massage sessions?

Would you suggest a scented line (open to suggestions on the most popular scents), with one unscented product using the same base that you could add essential oils to use for your practice?

I know lotion pumps that work well are hard to find, we went with "squeeze bottles" just for this reason.

As for size suggestions, Thanks! We are planning to go up in size on our indoor tanning lotion. Right now it's 8oz.

As for sending me a sample, that would be much appreciated. You can pop one in the mail to the address below. I'll send you back some samples of our tanning formulas however they are "aloe based". Check out our web site and tell me what formula(s) you or someone you know who isn't aloe sensitive would like. As for the ingredients list, you could email me or send it along with the sample. Do you know the shelf life of the stuff you make?

Thanks again for the feedback!

Tom