questions

[Suren]

So, I've been reading and everyone talks about all the different modalities they do and what they specialize in. How soon after starting your business or after getting your license did you begin to "specialize" or become experienced enough to write on a website that you do "such and such" I feel like because I am just starting out, that I have very little to offer. I learned swedish massage. We learned some MF technique, but i don't think I know enough to say I do that. I guess my question is, when you started out how did you advertise?

I am hoping my license comes next week, I have a space ready to move in to. do I get a business card first? what is most important to have with regard to