Personal opinion: I can understand the price increase and trying to be transparent. I'm not thrilled with the increase, but it isn't unreasonable.
That said, I've never canceled, but I think that their new cancellation policy sucks. As an example, several years ago, one time that I went to Muse, I was showered, ready, and waiting for almost half an hour, and the MPA still hadn't entered the room. Yeah, I gave them too much leeway, but that's not the point. I ended up getting dressed, going to the front desk, and telling them that I wanted my money back, which I probably would have gotten if I hadn't agreed to their compromise of two free door fees as compensation for my wait. What happens if I have to wait an inordinate amount of time at a Premier spa, or something else ends up being wrong? There really needs to be some exceptions to this policy. It makes me hesitant to go back.